At B & H Motors Ltd, we're proud to be one of the UK's longest-established SEAT retailers and an award-winning CUPRA specialist. Since joining the SEAT network in 1989, we've built a reputation for delivering exceptional customer service, expert knowledge and a genuine passion for the brands we represent.

Over the years, our commitment to excellence has been recognised with numerous industry awards, including SEAT Dealer of the Year on two occasions, CUPRA Dealer of the Year 2023, SEAT Finance Partner of the Year, and multiple Aftersales awards. These achievements reflect the dedication of our entire team and our ongoing commitment to providing an outstanding experience for every customer.

A Proud Family Business

Although our business has evolved over the years, one thing has never changed – our values. As a family-run dealership with more than 50 years of motoring experience, we continue to put our customers at the heart of everything we do.

In 2017, we relocated from our long-standing home in Whitehaven to our purpose-built dealership at Lillyhall, Workington. The move allowed us to bring our sales, servicing, repairs and aftersales departments together under one roof, creating a modern facility equipped with the latest technology while maintaining the personal service our customers have always valued.

Many of the familiar faces from our Whitehaven dealership remain with us today, ensuring the same friendly welcome, trusted advice and high standards of care that our customers have come to expect.

Your Dedicated CUPRA Destination

Today, B & H Motors Ltd is proud to be a dedicated CUPRA retailer, showcasing the latest models and innovations from this exciting performance brand. Whether you're exploring a new vehicle, booking a test drive, or looking for expert servicing and genuine manufacturer parts, our experienced team is here to help.

Looking to the Future

While we're proud of our heritage and achievements, we're always looking ahead. Our investment in modern facilities, highly trained technicians and exceptional customer service ensures we're ready to meet the needs of today's drivers while continuing to deliver the honest, friendly and professional experience that has defined B & H Motors Ltd for decades.

We look forward to welcoming you to our dealership and helping you enjoy everything that SEAT and CUPRA have to offer.

B & H Motors Limited is an appointed representative of ITC Compliance Limited which is authorised and regulated by the Financial Conduct Authority (their registration number is 313486). Permitted activities include acting as a credit broker not a lender.

We can introduce you to a limited number of finance providers. We do not charge a fee for our Consumer Credit services. We do not act as a financial adviser, or fiduciary. We act in our own interest, whichever lender we introduce you to, we will typically receive commission from them based on either a fixed fee or a fixed percentage of the amount you borrow. Any and all commission amounts will be fully disclosed to you as part of your sales journey. You will be required to give your fully informed consent to our receipt of this commission. By doing this, you acknowledge that you understand our role as a credit broker, and that we will receive a financial incentive if you take out a loan from a lender that we introduce you to.

All finance applications are subject to status, terms and conditions apply, UK residents only, 18s or over, Guarantees may be required.